Can’t be stressed enough, surrender to authenticity - it’s the work that matters and if it isn’t authentic, then...
“Looking back over a long career in a number of fields of writing, if I ask myself, “Steve, when did your work get its most efficient exposure?,” it was when I did absolutely nothing and the work spoke for itself.
Why is that? It seems so unprofessional. So counter-intuitive. Is there some law of Inverse Effort, which states that if you try hard to achieve some effect, you will accomplish either nothing or the precise opposite of what you desire?”
~Steven Pressfield
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