Monday, 31 March 2014


When you hear hoofbeats don’t think zebras, think horses.

It’s an aphorism that reminds us that solutions are usually not as exotic or as complex as our lizard brain would make us believe.  Sometimes a solution simply requires that we do absolutely nothing.  Sometimes the best way to solve a problem is by not creating one in the first place.  

In other words, when confronted with a horse, don’t turn it into a zebra.

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